The state-of-the-art, environmentally-friendly facility features 350 solar panels, which have saved more than 1 million pounds of carbon. Jon and Jon’s son Jay carry on the business.Ģ018 – A showroom renovation is unveiled. Jim and Jon become local legends for their zany TV commercials and the catch phrase “May the Schwartz be with you!”Ģ015 – Jim passes away. Mazda Schwartz becomes a proud supporter of numerous community causes, including DARE (Drug Abuse Resistance Education), ARC of Monmouth, Spring House Outing, Red Bank Rotary Foundation, the AIDS Resource Foundation for Children, Boy Scouts of America, JDRF, Lunch Break, Christian Brothers Academy, Congregation B’nai Israel, Monmouth County SPCA, and many others. Today, Schwartz is the oldest and longest standing member of both. The dealership opens its new location based on the same principles upon which it was founded – Exceed the customer’s expectations while maintaining a commitment to professionalism, fairness, honesty, and service.Ģ000s – The dealership continues the tradition of industry support begun by Maurice, a founding member of the Monmouth County Auto Dealers Association and Eastern Monmouth County Chamber of Commerce. The new showroom would locate just 1.5 miles from where it all began. It would also earn a Mazda Gold Cup, Elite Dealer honor.Ģ000 – Ed passes away, one month before Maurice Schwartz & Sons, Inc., would leave Red Bank and move to its current location at 585 Shrewsbury Avenue in Shrewsbury. The dealership would go on to be named Best New and Used Car Dealer by the Asbury Park Press’s Readers Poll and become one of only 50 Mazda President’s Club award winners. The dealership features an ESSO (now Exxon) station as well.ġ975 – The Schwartz family adds Mazda to its franchise list. Jim and Jon attend Christian Brothers Academy, while Ken attends Rumson-Fair Haven High School. Maurice honors vets, allowing them to pay with a weekly handshake.ġ950 – The dealership moves to 141 West Front Street in Red Bank.ġ950s – Arnold’s sons-Jim, Jon, and Ken-begin working at the dealership in their teens. Post-war years – There is a tremendous shortage of vehicles, and veterans returning home can’t afford Maurice’s wife, Bessie, manages the dealership while Maurice and Arnold serve in the war effort. He leaves the Army as a lieutenant colonel. Through both wars, Maurice receives five overseas service bars, five bronze battle stars, an Asiatic- Pacific Campaign Medal, World War I and II victory medals, and the American Theater Campaign Medal. Many were used in the famous Burma Road campaign. To make use of trucks damaged beyond repair, Maurice invents a hitch to turn these trucks into trailers to hook on to serviceable trucks and move troops to the frontlines. One chain of correspondence with Five-Star General Omar Bradley is on display at the Schwartz Mazda showroom today.Įarly 1940s – After months of persistence, Maurice is commissioned a captain, travels to India, and supervises a motor pool of more than 100,000 pieces of equipment. Instead, with no more than a sixth-grade education, he begins a letter-writing campaign, corresponding with colonels, majors, generals, local and national business leaders, and elected officials. But, at age 50, he is told he is too old. An ardent patriot, Maurice seeks to reenlist. He moves the dealership to West Front Street and Riverside Avenue where the World War II memorial now stands.ġ933 – In the throes of the Great Depression, Maurice helps to raise $45,000 to keep Merchants Trust- today PNC Bank-open, while other banks fail.ġ939 – World War II begins. Willys are best known as the military Jeeps seen in old war movies.ġ930 – Maurice adds an International Harvester truck franchise.ġ932 – Maurice becomes Central New Jersey’s Chrysler Plymouth dealership. His first dealership, Traylor Trucks, opens in Red Bank where a Rite Aid store now stands.ġ920s – Maurice’s sons, Arnold and Ed, are born.ġ924 – Maurice acquires Whippet and Willys-Knight.
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